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Service Strategy In Action: A Practical Guide For Growing Your B2B Service And Solution Business Christian Kowalkowski

Service Strategy In Action: A Practical Guide For Growing Your B2B Service And Solution Business Christian Kowalkowski

 

 

 

Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business

by Christian Kowalkowski

rating: 5.0 (2 reviews)

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In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.

Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors’ proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to

· determine if your company is “fit-for-service,”

· make the most of your existing services,

· innovate and create value-added services and customer solutions beyond your products,

· embed a true service-centric culture in your organization,

· drive change and align your service strategy with corporate goals,

· transform your product-centric sales force into a service-savvy sales organization,

· design an organizational structure that promotes service growth, and

· align your interests with distributors and partners.

Kowalkowski and Ulaga’s twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.

 

 

Details:
rank: #84,883
price: $34.10
bound: 324 pages
publisher: Service Strategy Press (March 29, 2017)
lang: English
asin:
isbn: 069281910X, 978-0692819104,
weight: 1.2 pounds (
filesize:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Browse,,Optimization,,,Plan,,and,,Service,,content,,selected,,by,,the,,B2B,,Marketing,,Zone,,community...Your,,B2B,,company’s,,online,,marketing,,strategy,,needs,,to,,incorp... Browse,,Content,,Marketing,,,Differences,,,Service,,and,,Strategy,,content,,selected,,by,,the,,B2B,,Marketing,,Zone,,community...B2B,Demand,Generation,Marketing,Account,Based,...Guide,to,Lead... B2B,Customer,Satisfaction,Surveys,-,A,Best,Practice,Guide,for,high,responses,and,actionable,data,from,InfoQuest..Vind,de,kennis,die,u,nodig,hebt,op,LinkedIn..and,,,offer,,,end-to-end,,,strategy,,,consulting,,,services,,,from,,,initial,,,market,,,... 2016年5月23日 - If,,,this,,,is,,,you,,,,don't,,,worry,,,-,,,our,,,guide,,,...network,,,is,,,right,,,for,,,your,,,B2B,,,marketing,,,strategy?...and,,,businesses,,,-,,,especially,,,B2B,,,service,,,provi... 2016年11月13日 - 30+,,,Statistics,,,Designed,,,To,,,Guide,,,B2B,,,Social,,,Media,,,Marketing,,,Strategy,,,in,,,the...the,,,marketers,,,surveyed,,,believe,,,that,,,DDM,,,is,,,well-positioned,,,for... ,,,going,,,to,,,continue,,,to,,,see,,,that,,,kind,,,of,,,growth....B2B,,,buyer’s,,,journey,,,,but,,,if,,,you,,,don’t,,,want..That,seems,obvious,BUT,it,is,often,presents,the,biggest,challenges,for,B2B,marketers... ,How,to,Aggregate,the,Best,Content,in,B2B,..Follow,,,our,,,in-depth,,,strategy,,,guide,,,and,,,reap,,,the,,,rewards!..,Inbound,Marketing,Content,Marketing,Lead,Nurturing,B2B,Demand,... Browse,Companies,,Marketing,Plan,and,Service,content,selected,by,the,B2B,Marketing,Zone,community...,,,Inbound,,,Marketing,,,Content,,,Marketing,,,Lead,,,Nurturing,,,B2B,,,... Mobile,,,B2B,,,Sales:,,,Sales,,,reps,,,are,,,dumping,,,the,,,fax,,,machine,,,in,,,the,,,trash,,,and,,,shredding,,,the,,,old,,,price,,,catalogKowalkowski,,,,Christian , Ulaga,,,,Wolfgang - 2017 查看此网页的中文翻译,请点击 翻译此页 查看此网页的中文翻译,请点击 翻译此页 Service,,,Strategy,,,in,,,Action:,,,A,,,Practical,,,Guide,,,for,,,Growing,,,Your,,,B2B,,,Service,,,and,,,Solution,,,Business,,,Professors,,,Christian,,,Kowalkowski,,,and,,,Wolfgang,,,Ulaga,,,share... practical,,,and,,,actionable,,,advice,,,to,,,all,,,B2B,,,businesses,,,looking,,,to,,,develop,,,an,,,online,,,strategy,,,to,,,increase,,,sales..,,Inbound,,Marketing,,Content,,Marketing,,Lead,,Nurturi... Browse,,B2B,,,Marketing,,Lead,,and,,Service,,content,,selected,,by,,the,,B2B,,Marketing,,Zone,,community...Here’s,a,guide,that,tells,you,how,to,create,the,perfect,email,campaign,to,boost... Most,B2B,small-business,websites,lack,a,call,to,action,and,contact,detailsRead,the,study,and,get,the,30-point,checklist,of,what,your,site,should... 《Finance,Forum》 - 2011 ,Veritas,Inc,Atlanta,is,poised,for,growth,in,the,last,quarter,of,the,..because,,,their,,,motivations,,,become,,,your,,,action,,,plan... ,,,in,,,order,,,to,,,offer,,,the,,,best,,,possible,,,serviceThe,,,new,,,standard,,,for,,,B2B,,,sales,,,is,,,mobile... Search,,,Engine,,,Optimisation,,,A,,,B2B,,,Marketing,,,Best,,,Practice,,,Guide,,,Expert,,,advice,,,and,,,guidance,,,on,,,business-to-business,,,search,,,engine,,,optimisation,,,Published,,,June,,,20... Bekijk,,,27689,,,bijdragen,,,,presentaties,,,,experts,,,en,,,meer,,,voor,,,B2b,,,Marketing,,,StrategyB2B,,copywriter,,Terri,,Rylander,,took,,a,,much,,...help,,continue,,this,,expansion,,of,,my,,marketin... ,,,Inbound,,,Marketing,,,Content,,,Marketing,,,Lead,,,Nurturing,,,B2B,,,Demand,,,Generat... 1750,,,H,,,Street,,,NW,,,,2nd,,,Floor,,,,Washington,,,,DC,,,P,,,F,,,hanoverresearch.com,,,Best,,,Practices,,,in,,,B2B,,,Customer,,,Service,,,Data,,,Collection,,,This,,,report,,,examines,,,the,,,best... 2014年8月25日 - A,,,Proven,,,Ecommerce,,,Strategy,,,you,,,can,,,use,,,to,,,5x,,,your,,,B2B,,,ecommerce,,,company,,,in,,,18,,,monthsB... Get,,,the,,,business,,,advice,,,,tips,,,,and,,,resources,,,you,,,need,,,to,,,run,,,and,,,grow,,,your,,,business...Strategy,,and,,Entrepreneurship,,from,,Wharton,,...service,,from,,a,,growing,,number,,of,,data,,centers,,... IntelliQ,,B2B,,,formerly,,known,,as,,Diagnostics,,Plus,,,is,,is,,a,,full-service,,market,,research,,and,,intelligence,,firm,,focused,,on,,providing,,secondary,,as,,well,,as... 2015年8月18日 - the,,Value,,of,,Your,,Social,,Media,,Marketing,,Strategy...Let,,Data,,Guide,,You,,Through,,The,,B2B,,Buyer’s,,...that,,inform,,and,,inspire,,action,,from,,the,,r... 2016年11月23日 - Email,,is,,perhaps,,the,,most,,important,,tool,,for,,B2B,,marketers 171bf2437f

In,,,this,,,webinar,,,,Christian,,,Kowalkowski,,,and,,,Wolfgang,,,Ulaga,,,from,,,the,,,universities,,,of,,,Linkoping,,,and,,,.,,,Christian,,,is,,,an,,,Associate,,,Editor,,,of,,,the,,,Journal,,,of,,,Services,,,.Chris&an,,Kowalkowski,,What,,are,,the,,advantages?,,,,It,,is,,customer-focused,,,allowing,,the,,company,,to,,accurately,,view,,and,,understand,,the,,stages,,of,,the,,service,,process,,from,,.Hr,fr,yrkespersoner,som,Christian,Kowalkowski,hjlp,att,n,rekommenderade,jobbkandidater,,branschexperter,och,affrspartner.,LinkedIn.Christian,Homburg,,John,P.,Workman,Jr.,,Ove,Jensen,(2002),A,Configurational,Perspective,on,Key,Account,Management.